Value For Money

How do you know if the price of a car is reasonable?

Finding the right car within your budget is hard enough. But judging the price of the car is even harder. From our previous user tests, we learned that there is a need for help in valuing the price. But before we know how to help, we wanted to learn what mental model customers use judging the price by default and how much help they need.

About Autowereld

Autowereld is an online car marketplace in The Netherlands where dealers can advertise their cars for free.  Autowereld is part of Automotive Mediaventions. A combination of three strong brands, listing hundreds of thousands of vehicles from thousands of dealers and private sellers, making it one of the biggest platforms in the market.

The team

  • Stephanus Van Vuuren, Product Manager
  • Aleksandra Campion, Product Owner
  • Ingrid Spierts, Marketing Manager
  • Sander Van Der Hout, General manager
  • Julian Neef, UX Researcher Valsplat
  • Saskia Slegers, UX Researcher Valsplat

My role

As a Product Designer, I directed the entire design process from brief to research.

  • I developed a research strategy.
  • I designed and created the prototypes for testing.
  • I prepared the research plan and briefed the UX Research agency.

The Design process

Observe

From our previous user tests, we learned that there is a need for help in valuing car data.

Reflect

Before we know how to help, we wanted to learn how people value car prices at the moment and on what point in their journey, there is a need for help.

Create

We came up with a strategy where we would show car offers and test different levels of help in judging the price.

Test

We tested the solutions during interviews with six customers who were looking for a car.

Get the full case description

This product hasn’t launched yet. That’s why I need to keep an eye on where the case description ends up. Please leave me your name and e-mail, and I will be glad to share with you, how we gained customer insights, what research strategy we followed, how we made the prototypes, and what we learned by showing them to our customers.