Turn complex financial decisions into simple choices
Hi, I'm Demmy Onink, a senior behavioural designer with 20+ years of experience. I combine product design with behavioural psychology to help people make better financial choices.
Featured Projects
How I designed a zillion sign-up flows
And helped accelerate the energy transition
What happens when you close 100,000 savings accounts?
Designing transitions that keep customers on board
Side Project
Can we use Big Tech's tricks to help youngsters escape debt? (Dutch)
What happens when you apply behavioural design to debt collection
How I work
End-To-End
After 20+ years working across research, strategy, UX, and behavioural design, I've learned to combine all these disciplines. This means I can take a project from the first user interview to the final shipped pixel.
Feedback
Demmy is very skilled at combining conceptual thinking with practical action. He engages users and knows how to translate their needs into concrete solutions, even when dealing with complex problems.
Hans Maessen - Vice President Business marketing - Robeco / Evi van Lanschot
No one integrates more psychological intelligence into his interfaces. We also hire Demmy whenever we have challenging Behavioural Design Sprints.
Tom De Bruyne - Founder SUE & The Alchemists - SUE Behavioural Design Academy
Robin Biesheuvel - Executive Director Marketing - Robeco / Evi van Lanschot
If you are looking for that person that encompasses it all: product development, UX design, behavioural design skills, a great sense of aesthetics, know-how of design sprints combined with an everlasting calm and a great sense of humour, you found him.
Astrid Groenewegen - Author of ‘The Art of Designing Behaviour’ - SUE Behavioural Design Academy